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Tune in to ESPN on Monday, December 4 between 5:50 and 6:20 P.M. Pacific Time to catch this stunning new look at Halo 3. Additionally, the ad will be aired that same evening on at 8:00 P.M. Pacific Time.One Time OnlyThe ad, created by McCann Worldgroup San Francisco, includes a mixture of live action and computer generated animation, will air one time only and will then be made available online worldwide through Xbox Live® Marketplace and

“Halo is a pop culture phenomenon! The Halo franchise has changed the face of interactive entertainment and it’s only fitting that we take an innovative approach to how we market and advertise the brand,” said Jeff Bell, corporate vice president of global marketing for the Interactive Entertainment Business at Microsoft Corp. “This invites a new audience with a rich back story, and continues to galvanize gamers around the world for the launch of Halo 3 in 2007.”