This is perhaps the most ingenious marketing idea ever. Totally pyro-grassroots-underground-insider’s marketing. It will become the new standard. The idea is to get simple 3-4 minute weekly videos into the hands of the right people – namely via iTunes, tech savy websites and Xbox Live – you’ve got a potent combination there.

It is amazing how something that gives you a simple behind the scenes look and an actor’s funny musings could make you want to see the movie so badly. Sure, the film is from the director of Napoleon Dynamite, but many believe Nacho Libre has legs to stand on it’s own this summer. I’m first in line with a pile of friends to see this one.

If you’re not catching the Confessions (via iTunes or the official website above) than get caught up now and get ready for the movie June 16th. Luchadors forever!