I’m typically not the guy who is attracted to protests or getting “worked up” over something that bothers me. My default response is usually “that’s too bad” or “that’s dumb” or “that’s going to get someone fired”… but, I usually don’t do much more than that.

This ad by Reebok is eliciting a little stronger reaction from me.

This ad by Reebok is eliciting a little stronger reaction from me and I’m not exactly sure why:

  • Maybe it’s because I just talked to a 20-something who is going thru the pain of a boyfriend cheating.
  • Maybe it’s because one of the 10th grade boys that was at my house last night (in my small group) has had his family destroyed as a resulting of a cheating parent.
  • Maybe it’s because I’m just tired of seeing families and key relationships destroyed by sin.
  • Maybe it’s because I’m frustrated that cultural messages are so strong/powerful/influential to the audience that I’ve committed my life to serve.

I’ll get back to you on why this one seems to bother me more than others. I need to think a little more.

In the meantime, I know I can teach good theology by pointing out bad theology. I also know that I follow the One who will ultimately win these battles and today feels like Friday… and I know Sunday (Easter) is coming (literally and metaphorically).

Question: What do you think? Does this ad bother you? Why or Why not? I’d love to learn from you. Share here.

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